Announcing the New World Cafe Logo!

The World Cafe New Logo Contest was a phenomenal success! We received 29 entries from 12 designers in 10 countries around the world. Designs came in from Turkey, Indonesia, Germany, the U.S., the U.K., Serbia, Brazil, India, Mexico and Pakistan. They were all extraordinary, and they all interpreted the complex necessities of our criteria in creative and sometimes surprising ways.

We were very pleased with the quality of entries, and it took us quite a while to make the decision and follow standard procedures to resolve any potential trademark or brand issues. We are deeply grateful to all our contest entrants – not only for responding to our call and giving us their best work, but also for their incredible generosity and patience in waiting for us to be absolutely sure we had the right logo.

We are especially grateful to our winner, who showed great professionalism and worked tirelessly to help us achieve our ambitious goal of a logo that can do everything we need it to do.

It is our great pleasure to announce the winner of the World Cafe New Logo Contest – Gabriel Kurauchi from Brazil, and to introduce our new World Cafe logo!


Gabriel is the talented young designer who created this friendly yet professional logo – a mark that is inviting and immediately accessible to our wide range of users; that reaches across generations and is at home in cultures all over the world. It is a design that is classic and clean and reproduces well in a variety of media; a logo that will stand out in a crowded brandscape and tell our story of global connection and communication.

Can you tell we are in love with it?  We can’t wait to show it off in our website re-design, which will launch in the new year. Look out for our interview with Gabriel in upcoming communications – we feel he’s so talented that we’ll all be hearing more about him in the future.

It was no easier to choose the runners up than it was to choose the winning design, and it is our honor, with great appreciation, to present the top five outstanding logos that captured our admiration and consideration.

In no specific order, the runners up in the World Cafe New Logo Contest are:


Designer: Christian Grambow, from Germany


Designer: Ana Vujosevic, from Serbia

Designer: Sunil Gajjar, from India


LE-1 Designer: Lara Elijah, from the United States


Designer: Kim Philips, from the United States


Thanks again to all our contest entrants, and Congratulations to Gabrieil Kurauchi and our five runners up – Christian Granbow, Ana Vujosevic, Sunil Gajar, Laura Elija and Kim Philips!

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