I was actually thinking about this today. I absolutely despise the look of tattoos, but I really want one of my dog’s name. For those who have lost someone, love someone, etc, I think it’s a way to permanently keep that person close to you. Others probably just like the artistic aspects of self expression, and then there are those who do it to look “cool.”
I also disagree that it’s not still a form of a rebellion. There was an absolutely beautiful woman in a sushi place I was checking out and she was covered in tattoos. The person I was with said, “She’s really beautiful, too bad she ruined her body with all those tattoos.” So I think it’s a form of rebellion in some ways. Most people don’t find tattoos on women attractive.